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Objective: Develop a program to drive redemptions, engagement beyond the stay, and ultimately, long-term loyalty
Approach: Leverage global partnerships, brands and talent across culinary, sports, entertainment, and lifestyle (e.g., fashion and travel) to deliver extraordinary experiences to members via points redemptions and auctions
Results...
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Launched in 3 months including program strategy, web/technology solution, customer service, content, pricing strategy, and KPIs
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Already 5% over goal for the year - 1,050 redemptions!
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Forecasting 2,500 for 2018
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95% of members agree that the Moments enhance the value of the Rewards program
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99% of members will redeem their Rewards points for more experiences in the future
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